PRIVACY POLICY
Lunar Beach Video Marketing Agency Inc.
Last Updated: March 5, 2025
At Lunar Beach Video Marketing Agency Inc. (“Lunar Beach,” “we,” “us,” or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you visit our website, interact with our services, or engage with our advertisements. This policy applies to our use of tools like Google Ads, Facebook Pixel, and other attribution technologies.
By using our website or services, you agree to the practices described in this Privacy Policy. If you have questions, please contact us at:
Email: mission.control@lunarbeach.ca
1. Information We Collect
We collect information in the following ways:
a. Information You Provide
Contact Details: When you fill out forms, sign up for newsletters, or inquire about our services, we may collect your name, email address, phone number, or other details you share.
Business Interactions: If you’re a client or partner, we may collect additional information like billing details or project preferences.
b. Information Collected Automatically
Website Usage Data: When you visit our site, we use cookies, pixels, and similar technologies to collect data such as your IP address, browser type, device information, pages visited, and time spent on our site.
Advertising Data: Through tools like Google Ads and Facebook Pixel, we collect data about your interactions with our ads (e.g., clicks, views) and your activity on our site after seeing an ad. This helps us measure ad performance and show you relevant content.
Other Tools: We may use additional attribution tools (e.g., analytics platforms or tracking scripts) to understand how our marketing performs. These tools collect similar usage data.
c. Information from Third Parties
2. How We Use Your Information
We use your information to:
Provide and improve our video marketing services.
Respond to your inquiries and manage client relationships.
Deliver, measure, and optimize our advertising campaigns using tools like Google Ads and Facebook Pixel.
Personalize your experience with relevant content or ads.
Analyze website performance and marketing effectiveness.
Comply with legal obligations under Canadian law, including PIPEDA.
3. How We Share Your Information
We do not sell your personal information. We may share it with:
Service Providers: Third parties like Google, Meta (for Facebook Pixel), and analytics providers help us run our site and ads. They process data on our behalf and are bound by strict confidentiality agreements.
Business Partners: If we collaborate with others (e.g., co-marketing campaigns), we may share limited data with your consent.
Legal Authorities: We may disclose data if required by law, such as to comply with a court order or protect our rights.
4. Cookies and Tracking Technologies
a. What We Use
Cookies: Small files stored on your device to track usage and preferences.
Google Ads: We use Google Ads to serve ads based on your interests and track conversions. This involves cookies and similar tools. Learn more at Google’s Privacy Policy. Facebook Pixel: A tool that tracks your actions on our site after clicking a Facebook ad. It helps us measure ad success and show you targeted ads on Facebook. See Meta’s Data Policy for details. Other Tools: We may use additional tracking technologies (e.g., pixels or scripts) for attribution and analytics. We’ll update this policy if new tools are added.
b. Your Choices
Opt-Out: You can disable cookies in your browser settings or opt out of personalized ads via:
Do Not Track: Our site does not currently respond to “Do Not Track” signals, but you can still manage cookies manually.
5. Your Rights Under PIPEDA
As a Canadian resident, you have rights to:
Access: Request a copy of the personal information we hold about you.
Correct: Ask us to update inaccurate data.
Withdraw Consent: Stop us from using your data (where consent is the basis for processing).
Complain: Contact us or the Office of the Privacy Commissioner of Canada if you have concerns.
To exercise these rights, email us at mission.control@lunarbeach.ca. We’ll respond within 30 days, as required by PIPEDA.
6. Data Security
We use reasonable measures (e.g., encryption, secure servers) to protect your information from unauthorized access, loss, or misuse. However, no online system is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We keep your information only as long as needed for the purposes outlined here (e.g., to fulfill a contract, comply with tax laws, or analyze ad performance). For example:
When data is no longer needed, we securely delete or anonymize it.
8. International Data Transfers
Our service providers (e.g., Google, Meta) may process data outside Canada, such as in the United States. We ensure they meet PIPEDA’s standards through contracts or their own privacy policies. Data transferred abroad remains subject to Canadian privacy laws.
9. Third-Party Links
Our site or ads may link to external websites (e.g., social media). We’re not responsible for their privacy practices. Review their policies before sharing information.
10. Changes to This Policy
We may update this Privacy Policy as our business or tools evolve. Changes will be posted here with an updated “Last Updated” date. Significant changes will be communicated via email or a website notice.
11. Contact Us
Questions? Don’t hesitate to Reach out to us!
Email: mission.control@lunarbeach.ca